The "blogosphere" is good for a plethora of different things - entrepreneurial & business promotion, included. Many of the blogs I've come across, just blog-browsing, have been the center of specific business' promotion. Blogs also provide any entrepreneur with a large, vast audience.
The first blog I found is the "Entrepreneurial Blog of Matt Huggins: The visions & progression of an aspiring Internet entrepreneur." With being an Internet entrepreneur, it's no surprise that he has hundreds of posts about different aspects of the online world. He has posts ranging from blogging (66), to advertising (35), & programming for specific websites like Facebook. Most recently, Huggins has created an online dating website called Black Book Singles. Seemingly, Huggins' efforts are not in vain; his website is growing & he is still regularly updating his blog world.
Although Matt Huggins also talks about business & self-promotion blogging, I decided to find a new example. More research has brought me to the Trade Pals blog. Trade Pals seems to be all about helping entrepreneurs & businesses in gaining some kind of exposure (giving them opportunities to market themselves), & providing them with many tips & tricks. The blog covers everything from "advertisement positioning" to the "50 Most Important & Influential People In The Tech Business". I'm sure most entrepreneurs & business bloggers have this page bookmarked; it offers a lot of help & insight to their world.
The next blog I found goes by the name of "Biz Tips Blog: Shameless Self Promotion", & for this assignment, I find this example rather fitting. This blog, like Trade Pals, offers insight to many aspects of the business world. From low cost marketing tools, blog relief, internet marketing, marketing trends, & Myspace, this website makes it a point to help others make an efficient blog. They offer books & many other self-assessment tools. I'm sure many people regularly thank this "shameless self-promotion" blog, for helping them become better promoters.
Entrepreneurs could market themselves in many other ways. Depending on the kind of financial allowance the entrepreneur has they can market themselves through television commercials & radio commercials, through flyers & business cards, & through the phonebook. If they've already built a credible reputation, they can rely heavily on word of mouth, as well. Regardless of how effective all of these methods could be, I feel a much larger audience is reached through blogging. A commercial would reach many viewers, but once the commercial ends, the exposure is over, unless carried on by word of mouth. With a blog, as long as it's posted, it's permanently viewable to anyone that can reach it. As effective as blogging is, I don't believe it is an alternate to these methods. I think any entrepreneur, trying to get as much exposure as they possibly can, should embark in all the means of self-promotion they can. Blogging is effective, but I don't think it should take the place of everything else.
Through my research, I've found that all of the information I acquired fully supports my thesis. Blogs change journalism because they've made such an affect in that world.
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